Zidasht is a premium organic food brand specializing in nutrient-rich staples such as flour, chia seeds, flax seeds, and quinoa. In a crowded category dominated by rustic imagery and predictable greens, Zidasht needed a packaging system that felt premium, trustworthy, and distinct. We developed a design identity using soft pastel and nude tones to break from category conventions, supported by clear hierarchy, refined typography, and a unifying brand symbol. The result is packaging that balances clean minimalism with natural warmth, creating a strong shelf presence and a system adaptable across multiple product lines.

• 30% faster recognition in consumer testing
• 82% positive association with “pure” and “modern” design
• 20% faster time-to-market for new SKUs
• Praised as a disruptor by retail partners