A Modern Sanctuary for Balance, Clarity, and Connection
Zen was envisioned as more than a yoga and meditation club. It was built to be a lifestyle brand for urban professionals seeking clarity and inner calm. In a crowded wellness space full of clichés, Zen needed to stand apart with authenticity and timeless appeal. We created a name and identity that felt universal yet fresh, combining minimalist typography, natural calming tones, and geometric balance. The system was designed to scale seamlessly across both club experiences and digital platforms, projecting serenity while staying modern and premium.
- Instant recognition with the name Zen
- 80% alignment with calmness and balance in testing
- Modular system enabled expansion into club and digital touchpoints
- Positioned as lifestyle brand beyond yoga studio
How We WorkTogether
We are strategists, designers, technologists, and storytellers different in craft, united in curiosity. For us, Design is the system that connects strategy to experience from the first sketch to the last campaign.