Regreen Cities is a non-profit initiative committed to transforming urban environments into greener, more sustainable, and climate-resilient ecosystems. The organization needed a brand identity that could speak to both governments and grassroots communities while avoiding the clichés of environmental branding. We created a visual system merging geometric grids with organic forms, symbolizing the meeting point of urban design and ecology. A balanced palette, adaptable typography, and a bold yet inclusive voice ensured credibility in policy contexts and inspiration in community settings. The system was designed digital-first but extended seamlessly into reports, events, and local activations, enabling Regreen to grow as a visionary urban movement.

• +32% brand recall in stakeholder testing
• +28% social engagement in campaign pilots
• 20% faster rollouts through modular design
• 10+ international partnerships in first year