Minimal Packaging Design for a Modern Premium Shelf Presence
To strengthen its premium positioning, Qlean invested in new packaging across its full portfolio from facial tissues to toilet rolls and soft packs. In a cluttered category filled with busy designs and generic motifs, the brand needed packaging that was minimal, modern, and consistent. We created a unified design system built on soft pastel tones, clean typography, and elegant brand cues. Subtle color coding differentiated SKUs, while the overall aesthetic projected comfort, quality, and reliability. The system ensured cohesion across formats and markets, aligning Qlean’s packaging with its premium brand values.
- Improved premium perception in consumer testing
- Clearer shelf differentiation praised by retail partners
- Faster rollouts with reduced design adaptation time
- Consistent premium presence across local and GCC markets
How We WorkTogether
We are strategists, designers, technologists, and storytellers different in craft, united in curiosity. For us, Design is the system that connects strategy to experience from the first sketch to the last campaign.