Étoile is a luxury dining destination inside a Parisian palace, blending haute cuisine, refined ambiance, and world-class hospitality. In a scene dominated by historic palace restaurants, it needed an identity that felt both sophisticated and magnetic. We created a design system inspired by the duality of light and shadow, with elegant typography, a refined dark palette, and golden star-like accents. Modular menus and collateral were developed for seasonal updates and private dining, while the brand voice was shaped to be poetic and confident — seamlessly integrating with the grandeur of the palace.

• +30% recall uplift in pre-launch testing
• 25% faster menu updates through modular design
• 100+ organic mentions from lifestyle and culinary accounts
• Scalable identity for dining, collaborations, and cultural events