Danette Delight was created to appeal to adults looking for stylish, indulgent desserts beyond the brand’s family-friendly image. To meet this shift, we developed a packaging system that emphasized refinement without losing Danette’s playful spirit. Rich, contrasting colors and elegant typographic hierarchies gave the line a premium edge, while appetizing visuals ensured strong flavor appeal. The result was packaging that stood apart from the core range, clearly signaling a more mature positioning while offering flexibility for future flavor innovations.

• +29% premium perception in consumer testing
• Improved shelf differentiation within the Danette portfolio
• Recognized by retailers as ideal for adult positioning
• Flexible system supporting flavor expansion