A Signature Mark of Elegance Within a Trusted Brand
To support the launch of Danette Delight, a sub-brand identity was needed that could express sophistication while maintaining trust in the master brand. The challenge was to evolve from Danette’s playful, family-friendly image toward a logo that spoke to adults seeking refined indulgence. We designed a mark that paired Danette’s established recognition with a sleek, stylish treatment for Delight. Refined typography and subtle premium cues emphasized clarity, legibility, and elegance, creating a visual link that allowed Delight to stand alone while staying anchored within the Danette family.
- +34% premium perception in design evaluation
- Enhanced recognition of Delight as distinct from core range
- Cohesive link between packaging and master brand
- Enabled premium storytelling across campaigns
How We WorkTogether
We are strategists, designers, technologists, and storytellers different in craft, united in curiosity. For us, Design is the system that connects strategy to experience from the first sketch to the last campaign.