Danette launched a global campaign to reframe its desserts as more than ready to eat treats, showing their potential as versatile ingredients for smoothies, cakes, mousses, and more. We executed the campaign locally through a content studio model, producing recipe-led videos, reels, and photography while activating influencers and KOLs in food and lifestyle. The approach turned Danette into a playful, accessible brand for families, kids, and young adults, positioning its products as both indulgent and endlessly adaptable.

• 2M+ reach across social platforms
• 8–10% engagement rate on recipe videos
• Hundreds of recreations from influencer activations
• Stronger positioning as a creative ingredient brand