Instagram became the core of Collagen Gold’s digital presence, serving as both a content hub and a community platform. The collagen category online was already noisy, filled with beauty and wellness promises, so the brand needed a clear, consistent way to stand out. We developed an always-on framework that combined educational posts about collagen benefits with lifestyle driven visuals for shareability. KOL and influencer partnerships extended reach and credibility, while a balanced tone of voice positioned between science and lifestyle reinforced both trust and aspiration. Interactive formats, regular responses, and continuous posting turned followers into an engaged, loyal community.

• 47,983 Instagram followers with 2.3M+ impressions
• 11.38% engagement rate per post
• 43,897 likes, 4,902 comments, 19,147 saves on content
• Strengthened premium positioning among beauty-conscious consumers